Harley Davidson is the latest company to garner backlash for supposedly going woke. The American motorcycle company became subject to controversy after their recent collaboration with now-infamous beer giant Budweiser. New Budweiser cans were released last week to celebrate the bike company’s 120th anniversary. Netizens have since taken to the internet to troll the two organizations relentlessly.
Budweiser and its parent company, Anheuser Busch, has been making headlines in recent weeks following their collaboration with trans influencer Dylan Mulvaney. Bud Light released exclusive cans to celebrate the media personality completing “365 days of girlhood.” The company’s conservative customer base was outraged and flooded the internet with transphobic tweets. They soon announced that they were boycotting the company.
After facing the internet’s wrath, it seems like Budweiser was ready to make their comeback. Their latest cans which were made in collaboration with Harley Davidson feature phrases like “Kings of our Craft” and “Brewed and built in the USA.”
The advertisement featured a man working on his Harley bike and drinking the beer. The voiceover in the video said:
“The greatest legacies are built with grit and resilience. One detail at a time. Limited edition Budweiser- Harley Davidson cans for those who give everything to their craft. This Bud’s for you.”
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